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A commercial released in February, for example, was celebrated for showcasing "women at all stages of their careers, from childhood to motherhood" and a Mother's Day commercial released this year promoted gender equality. The brand moved quickly to fix the disconnect Adidas NMD Mujer between its pregnancy policy and its progressive brand positioning.Nike's quick action and new Nike Air Presto Mujer policy for pregnant athletes is a great example of PR done right. That the brand found itself in hot water Nike Blazer Low Damen is irrelevant—it's what Nike did in response to that situation that matters.This past Mother's Day, The Nike Air VaporMax Mujer New York Times ran an opinion piece featuring several female athletes who are sponsored by Nike, focusing on the Nike Benassi Womens fact that Nike did not provide these athletes with paid maternity leave."When Alysia Monta?o ran in the 2014 United States Nike Air Force 1 Femme Championships while eight months pregnant," the piece reads, "she was celebrated as 'the pregnant runner. Privately, she had to fight with her sponsor to keep her paycheck."

The piece highlights a strong disconnect between Nike's progressive ad campaigns and its practices, citing commercials like one released Adidas ZX Flux Damen in February that was celebrated for showcasing "women at all stages of their careers, from Nike Air Max 2017 Femme childhood to motherhood" and a Mother's Day commercial released this year that promotes gender Adidas NMD Mujer equality.When it comes to actually supporting female athletes around childbirth, though, Nike has not been nearly Nike Air Max 270 Femme as forward-thinking. Olympian Kara Goucher told The Times how a lack of maternity leave required that she Nike Air Max 90 Dames resume training one week after childbirth in 2010. "It wasn’t even when her doctor told her she must choose: run 120 miles Nike Air Max 90 Mujer each week or breast-feed her son," the piece read. "Her body couldn’t do both."

Goucher then learned that Nike would stop Adidas NMD Womens paying her until she resumed racing. Because she was already pregnant, she needed to schedule a half-marathon three months after giving birth to her son. When her son got seriously ill, she was forced to choose again: stay with her sick infant or prepare for a race that would restart her Adidas ZX 750 Dames income. She had no choice but to keep training,“I felt like I had to leave him in the hospital, just to get out there and run, instead of being with him like a normal mom would,” Goucher told the Times Nike Air Presto Femme in tears. “I’ll never forgive myself for that.”The piece did concede that there are times when a pregnant Nike Air Max 270 Femme athlete is compensated—like Serena Williams—although in those rare cases, the athlete's team must aggressively lobby for pay. Nonetheless, it makes clear that there are several lessons for in-house PR teams around making sure your messaging Nike Air Max 720 Damen and practices are consistent.
08-01-2019, 04:35 AM
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